The Barbados born beauty has joined forces with the French label for the second time to design a new futuristic eyewear collection simply called “Rihanna”, which was inspired by LeVar Burton's character Geordi La Forge from Star Trek: The Next Generation.
Regarding her latest venture in high-fashion, Rihanna told WWD online: 'I’ve always been obsessed with his [La Forge] eye wear, and when I got to Dior and saw all the materials I could play with, it all just came together.
'The process was pretty seamless. Rihanna said. I spent a day at Dior with their eyewear design team. I started by looking through all the archives to see what they've done in the past, got acquainted with all the new materials. '
Rihanna was definitely hands-on deck - with the exciting project as she even sketched out her idea for the shades herself.
She further explained: 'I literally sat there and drew and drew until I was happy with the design, and the team illustrated it for me right then and there.
'We picked materials and colours that same day, and after that it was a matter of weeks before I saw the first prototype.'
Although this is Rihanna's first creative project with the fashion house, singer previously partnered with the designer label last year when she starred in the labels Secret Garden IV campaign.
The Love On The Brain hitmaker has been an ambassador, much like Charlize Theron and Jennifer Lawrence, for the designer brand since 2015
Speaking about the partnership with the weird one – Rihanna, CEO Sidney Toledano of Dior said: 'We are very pleased to partner for the second time with Rihanna.
She is an artist, an entertainer, an entrepreneur, a philanthropist, and a style icon for today’s generation.'
Rihanna's accessory capsule will feature one frame of sunglasses in six colours including silver, pink, blue, green and red which will be retailed for $840 a piece.
There will also be a 24-karat gold-plated edition for $1,950, as the range will be available exclusively at Dior stores next month.
Not only is Rihannna music career hotter than ever, she has also moved into fashion and now, she is conquering the fashion world since being named the creative director of Puma in 2014.
Rihanna launched her first footwear range for the sportswear brand last year and has since launched three Fenty x Puma collections and has returned to her original Puma by Rihanna Creeper shoe collection to launch three additional colours of the design on Thursday.
She also collaborated with designer Manolo Blahnick on a small collection of heels called Denim Desserts.
Last month Rihanna launched her third collection for hosiery and sock brand Stance. I Tell.. RiRi is having the time of her life.
No comments:
Post a Comment